Pestle Analysis

Why Do Companies Use PESTLE Analysis?

PESTLE analysis is a tool that companies can use to better understand their industry and market.

PESTLE stands for political, economic, social, technological, legal and environmental factors.

Each of these factors plays an important role in the growth of companies in their industry or market.

So why do companies use PESTLE analysis? Let’s find out:

1. It helps companies identify their strengths and weaknesses

The PESTLE analysis is a useful tool that helps companies understand their strengths and weaknesses.

It also helps them identify the strengths and weaknesses of their competitors, the industry as a whole, and the overall market environment.

In today’s competitive business world, it’s crucial for companies to know what makes them unique in order to stand out from their competitors.

The PESTLE framework enables them to take stock of all these factors and determine where they need improvement or enhancement in order to succeed over time.

The PESTLE analysis allows you to consider:

a. Political Factors

What are government policies? How do political processes impact your business model?

b. Economic Factors

How does economic activity affect your organization? Do you have access to resources necessary for success within this sector?

c. Social & Cultural Factors

How do social structures affect consumer behavior? Are there any cultural barriers that might interfere with sales growth?

d. Technological Factors

Are there technological advances currently underway or on the horizon that could impact how your company operates (or doesn’t)?

2. It helps companies understand their competitors’ strengths and weaknesses

One of the major benefits of PESTLE analysis is that it helps businesses understand their competitors’ strengths and weaknesses.

This can be used to improve your own product or service, if you notice your competitor has a lot more customers than you do and sells more of the same type of things as you, then there’s probably something wrong with your offering.

One thing I like about this model is that it doesn’t just give you a static snapshot of where things stand today but also looks at historical trends and current market conditions too, so you have a clearer understanding of what might happen in the future if certain conditions remain unchanged.

3. It helps companies predict the future of their industry or market

PESTLE analysis helps companies predict the future of their industry or market.

Companies can use this analysis to understand how the factors impacting their business will change over time, which allows them to make smarter decisions about where and how they invest.

4. It helps companies determine which strategies to use to achieve their goals in the future

PESTLE analysis is a useful way for companies to determine which strategies they should use to achieve their goals in the future.

Strategies are the actions that a company takes in order to reach its goals.

They might include things like expanding into new markets, diversifying products and services offered by the company, or reducing production costs through innovation and technological advances.

There are many different types of strategies that companies can implement when trying to reach their goals—there’s no one-size-fits-all approach!

The only way for you and your team at work to know what strategies will work best for your company is if you conduct thorough research on these topics first:

  1. What does our industry look like right now?
  2. What trends have been emerging lately?
  3. How does our product compare with those on the market already?
  4. How does it differ from competitors’ offerings?
  5. Where could we improve upon theirs (if at all)?

5. It helps companies develop a competitive advantage over its competitors

PESTLE can also be used to develop a competitive advantage over its competitors.

A company’s competitive advantage can be defined as being unique in the marketplace, having a product or service that is different from its competitors, having better marketing techniques, and/or having lower costs than other players in the market.

PESTLE helps you target your marketing efforts towards certain groups of customers who will benefit most from your products, rather than wasting money on advertising to everyone.

For example, if you have a product that has been designed for children then targeting parents would be more effective than targeting all adults since parents are likely to buy things for their children.

Bottom Line

PESTLE analysis is a great tool for companies to use when they’re trying to decide what their next steps should be.

It gives them an understanding of their industry, their competitors, and what factors could affect them in the future.

By knowing this information beforehand, it allows companies to make smarter decisions when planning out their strategies and goals.


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