CASE STUDIES

Sales and Marketing B2B Medical Device/Med-Tech Industry: With Case Studies

GE Healthcare, Siemens, Performance Health and Brasseler have all updated their ecommerce platforms and marketing to provide B2B purchasers with more self-service options and B2C-like experiences. GE Healthcare B2B buyers are increasingly demanding more consumer-centric, “Amazon-like” buying experiences. According to a Salesforce poll, “82% of business buyers want the same…
Read more

Law Enforcement Mental Health

CMV: Moderna Vaccine

CASE STUDIES

Law Enforcement Mental Health

Pandemic is a word that has slipped into the psyche of the population at large over the last year, but it is one that has become increasingly common over the last 20 years among law enforcement when speaking of the number of suicides and mental health issues among their ranks. More police officers die by their own hand than in the line of duty. When a police officer is killed in the line of duty…
Read more

Sales and Marketing B2B Medical Device/Med-Tech Industry: With Case Studies

CMV: Moderna Vaccine

CASE STUDIES

CMV: Moderna Vaccine

Moderna’s forthcoming vaccine for cytomegalovirus (CMV) leverages relatively new RNA technology to neutralize the virus and prevent a potential infection in cases of exposure. Although clinical trials for the vaccine were delayed amid the pandemic, Moderna as well as industry experts appear optimistic about its potential, potential among women of childbearing age. Vaccine…
Read more

Sales and Marketing B2B Medical Device/Med-Tech Industry: With Case Studies

Law Enforcement Mental Health

CASE STUDIES

CMV: Overview

Although cytomegalovirus (CMV) is highly prevalent across all parts of the globe and has severe repercussions for high-risk populations, the general public is largely unaware and uneducated about the virus or Moderna’s pending vaccine. CMV Overview Cytomegalovirus (CMV) is a “highly prevalent herpesvirus” that infects a substantial portion of the population across all…
Read more

Sales and Marketing B2B Medical Device/Med-Tech Industry: With Case Studies

Law Enforcement Mental Health

CASE STUDIES

Decline of Mental Health in the US

There are two parts to this research. We divided our research into addressing mental health decline in the USA, and the rising burden of suicide in the USA. In covering mental health, we provided an overview of Americans who seek mental healthcare and identified the gaps in coverage. We also presented an outline of America’s growing mental health crisis. In addition, we assessed presented…
Read more

Sales and Marketing B2B Medical Device/Med-Tech Industry: With Case Studies

Law Enforcement Mental Health

CASE STUDIES

Understanding People's Healthcare Search Behavior Related to Voice Searches

The majority of people that use voice assistant technology to search for healthcare information are older millennials between the ages of 30 and 44. They are typically married, have children, and earn around $50,000 or less. The most common use case of a voice assistant when it relates to healthcare queries is procuring information about the symptoms of an illness, usually an illness that a…
Read more

Sales and Marketing B2B Medical Device/Med-Tech Industry: With Case Studies

Law Enforcement Mental Health

CASE STUDIES

Opportunities Present in the Digital Health Market in Europe

The support of the European Commission is one of the strengths of the digital health market. Despite this, difficulties in navigating regulations that differ across countries is a weakness that delays the implementation of these platforms. However, the COVID-19 pandemic has greatly helped in accelerating the adoption of digital health. While governments across the European Union are investing in…
Read more

Sales and Marketing B2B Medical Device/Med-Tech Industry: With Case Studies

Law Enforcement Mental Health

CASE STUDIES

Understanding the Mental and Physical Challenges Being Experienced by Caretakers of Brain Aneurysm Patients

Family caregivers of brain aneurysm patients face several mental and physical challenges. These challenges include feeling frustrated, being unaware of the distress they’re experiencing, needing professional help, experiencing a wide range of intense emotions, not having many outlets to express what they feel, difficulty sleeping, difficulty in understanding the situation, worrying about how…
Read more

Sales and Marketing B2B Medical Device/Med-Tech Industry: With Case Studies

Law Enforcement Mental Health

CASE STUDIES

Factors that Indicate the Demographics of Hemorrhagic Stroke Patients in the U.S.

Age, gender, and race are some of the factors that indicate the demographics of hemorrhagic stroke patients in the US. 1. Age Intracerebral hemorrhage (ICH) increases with age, where people above the age of 35, for every 10 years, risk having ICH chances doubled. Cerebral amyloid contributes to primary lobar hemorrhages, especially among the elderly. However, younger patients are also at…
Read more

Sales and Marketing B2B Medical Device/Med-Tech Industry: With Case Studies

Law Enforcement Mental Health

BEST PRACTICESCASE STUDIES

Healthcare Value Based Care: Case Studies and Best Practices

Value-Based Care: Intermountain Intermountain’s transition to value-based care is principled in a five-point model, which includes the involvement of key stakeholders and public engagement. With objectives in increasing healthcare access, focus on quality measures and taking into account social determinants of healthcare, Intermountain has positioned itself well by forming and…
Read more

Sales and Marketing B2B Medical Device/Med-Tech Industry: With Case Studies

Best Practices in Medical Device Marketing For Both Patients and Medical Professionals