BEST PRACTICES

Best Practices in Medical Device Marketing For Both Patients and Medical Professionals

Common best practices for marketing medical devices to consumers and healthcare professionals are personalization, having informative websites, utilizing social media marketing, and search engine optimization. Medical Device Marketing to Consumers Five best practices in marketing medical devices directly to consumers are utilizing personalized marketing campaigns, creating informative…
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Best Practices in Communicating the Importance/Value of Diagnostics for Life Sciences Companies: With Case Studies

What Healthcare Construction Companies in the U.S. look for when Buying Materials

BEST PRACTICES

Best Practices in Communicating the Importance/Value of Diagnostics for Life Sciences Companies: With Case Studies

Best practices in communicating the importance/value of diagnostics for life sciences companies include producing and using value dossiers with scientific evidence and enhancing customer experience and communications. PRACTICE #1: Know The Audience Before any communication analysis can begin, it is crucial to understand the audience. While scientists routinely communicate with each other via…
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Best Practices in Medical Device Marketing For Both Patients and Medical Professionals

What Healthcare Construction Companies in the U.S. look for when Buying Materials

BEST PRACTICES

What Healthcare Construction Companies in the U.S. look for when Buying Materials

Reasonable prices, environmental sustainability, and safety are factors that healthcare construction companies in the U.S. look for when buying materials for their projects. Turner Construction Co., McCarthy Building Companies, and Skanska USA Building Inc. are case studies of healthcare construction companies in the U.S. that look for various materials for different reasons when undertaking…
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Best Practices in Medical Device Marketing For Both Patients and Medical Professionals

Best Practices in Communicating the Importance/Value of Diagnostics for Life Sciences Companies: With Case Studies

BEST PRACTICES

Main Steps Involved in the Whole Sinus Surgery Procedure

The sinus surgery patient’s journey usually starts with a visit to a primary care doctor, followed by a referral to an ENT doctor, and ends with a series of postoperative visits to help the healing process and clean the sinuses. Most of the visits involve an ENT doctor, who will first attempt to treat the condition with non-surgical procedures, before advising to undergo surgery if…
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Best Practices in Medical Device Marketing For Both Patients and Medical Professionals

Best Practices in Communicating the Importance/Value of Diagnostics for Life Sciences Companies: With Case Studies

BEST PRACTICES

Online American Consumers of Complementary, Alternative and Integrative Health Approaches

Online American consumers of complementary, alternative and integrative health approaches have a preference for buying associated products and services online, and are more committed to purchasing goods that are consistent with their values than saving money or staying with the same brand. Notably, publicly available information specifically about online adopters of these practices and products is…
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Best Practices in Medical Device Marketing For Both Patients and Medical Professionals

Best Practices in Communicating the Importance/Value of Diagnostics for Life Sciences Companies: With Case Studies

BEST PRACTICES

Medical Testing

Fifty Shades of Gray may be the name of a bestselling novel, but it would serve equally well as the title for any publication attempting to define whether medical tests are covered by healthcare insurance. As a general rule, most standard laboratory tests are covered. From thereon, things become decidedly grayer, with clinical diagnostic laboratory tests, which include some environmental tests…
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Best Practices in Medical Device Marketing For Both Patients and Medical Professionals

Best Practices in Communicating the Importance/Value of Diagnostics for Life Sciences Companies: With Case Studies

BEST PRACTICES

Intellectual Property/Patents for the Use of Lipid Nanoparticles (LNPs) for the Delivery of mRNA Vaccines

The landscape regarding intellectual property/patents specifically for the use of Lipid Nanoparticles (LNPs) for the delivery of mRNA vaccines is outlined below. Specifically, we have provided information from reviews outlining the number of patents that have been filed specifically for mRNA vaccine development and provided examples of the types of intellectual property that is covered by such…
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Best Practices in Medical Device Marketing For Both Patients and Medical Professionals

Best Practices in Communicating the Importance/Value of Diagnostics for Life Sciences Companies: With Case Studies

BEST PRACTICES

How Stroke Associations in the U.S. Run Messaging Campaigns Targeted at Patients and Caregivers

The American Stroke Association’s campaign focuses on how to identify a stroke sufferer and the importance of immediate treatment. The Stroke Association in the UK sponsored a fundraising campaign, aimed at people who spent many hours online, called Stream for Stroke. The World Stroke Organization had a global campaign targeting the causes of stroke under the campaign banner…
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Best Practices in Medical Device Marketing For Both Patients and Medical Professionals

Best Practices in Communicating the Importance/Value of Diagnostics for Life Sciences Companies: With Case Studies

BEST PRACTICES

FDA Drug Development Pilot Programs

Research Strategy: We used the FDA and press release websites to investigate pilot programs. Our search included potential pilot programs related to drug development (from the last five years). Details (and references) about the programs are mentioned in this document. 1. Complex Innovative Trial Designs Pilot Program (CID): The FDA has launched a new pilot to advance (i) innovative…
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Best Practices in Medical Device Marketing For Both Patients and Medical Professionals

Best Practices in Communicating the Importance/Value of Diagnostics for Life Sciences Companies: With Case Studies

BEST PRACTICES

Understanding the Use of Virtual Engagement Platforms by Physicians and the Healthcare Industry

The pandemic has very much let the genie out of the bottle regarding virtual platforms and telehealth. Before COVID-19 rearing its head, virtual platforms had received a somewhat lukewarm response from healthcare professionals already experiencing a “cognition crisis” due to increased screen time and information overload. This had the flow-on effect of digital fatigue and burnout among…
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Best Practices in Medical Device Marketing For Both Patients and Medical Professionals

Best Practices in Communicating the Importance/Value of Diagnostics for Life Sciences Companies: With Case Studies